ART DIRECTION  |  WEB DESIGN  

Safe.page

Google wanted a tool that would educate the next generation of internet creators and users about the value of safety online. So we designed and built an animation-driven website that illustrated the real-world scenarios most impacted by phishing and predatory behaviors.

Role: I lead concepting, interaction design, animation storyboarding and development hand-off.

Visit the site´╗┐

THE TEAM

JON DELMAN  CREATIVE DIRECTOR
MALISA KUCH  SR. ART DIRECTOR
JUSTIN MIDDENDORP   ILLUSTRATION LEAD
PRIYA MAPARA   ART DIRECTOR
LILY BETJEMEN   CONTENT STRATEGIST
RUSSEL DE LEON   ILLUSTRATION
CHARLIE HONG  ANIMATION

safe.page-connect

A LOCKED SCROLL EXPERIENCE

We wanted to create an experience that would inspire people to learn more. With that in mind, we designed a scrolling experience that was enaging and dynamic. 

safe-page-intro@900×522
safepage

STORYTELLING

We relied on lean copy and animated illustrations to create a narrative that helped us convey the key components of staying safe online.

STORYTELLING

We relied on lean copy and animated illustrations to create a narrative that helped us convey the key components of staying safe online.

ILLUSTRATION 

Characters developed by our illustrators helped us tell a story that could happen to any of us.

Safe-page-character-Study
internet-safety-hacker
internet-safety-concept-1

THE EXPERIENCE