PRODUCT DESIGN  |  INTERACTION DESIGN

Google Retail Training

In 2014, Google underwent a massive shift into hardware. In the absence of physical storefronts, the Retail team needed to uncover the most effective way to train third-party retail sales teams to sell Google hardware products. Available digital training platforms were crowded with other brands and we were tasked with making Google stand out.

Our approach: A gamified learning experience that allowed our users to easily train while on the sales floor.

Role:  I designed the look and feel of the product, UI elements and worked closely with developers on hand-off and visual design QA.

THE TEAM

TROY CHAFIN CREATIVE DIRECTOR
BENJAMIN KING  ART DIRECTOR
MALISA KUCH   VISUAL DESIGNER
VICTOR TELOSA   VISUAL DESIGNER
NATE HIEGART   ILLUSTRATOR
EMMA NETLAND   UX DESIGNER

google training

THE CONTENT STRATEGY

We redesigned training as a progression of three short classes that map to the users’ experience on the sales floor.

google-training
Google-badges

INCENTIVIZATION

Our strategic approach also included a badge rewards program that incentivizes users to unlock badges throughout each course and redeem for prizes later.