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Audiofest

Audiofest is an annual Best Buy event that aims to highlights the best of their audio brands and products. Google tasked us with designing a campaign around audiofest for sales associates that would generate advocacy around their hero audio product, the Google Home Max. 

We designed and produced a training kit that was sent out to 60+ Best Buy trainers across the country. 

Role: Lead concepting, design and vendor relations. Designed collateral and managed production with various vendors simultaneously. Established production timelines for collateral and shipping.

THE TEAM

MALISA KUCH  SR. ART DIRECTOR
ANDREW LEE   ART DIRECTOR
RORY CARROLL   CONTENT LEAD

THE TEAM

MALISA KUCH  SR. ART DIRECTOR
ANDREW LEE   ART DIRECTOR
RORY CARROLL   CONTENT LEAD

audiofest-box
audiofest-pins

SOFT ENAMEL PINS

Google Home Max query pins were given to Best Buy sales associates throughtout the training campaign upon completion of different  sessions.

GOOGLE SOCKS

Additional swag for the trainers to give out at the end of a training. 

GOOGLE SOCKS

Additional swag for the trainers to give out at the end of a training. 

audiofest-socks
audiofest-demo-guide

POCKET DEMO GUIDE

Shaped like the Google Home Max and printed on card stock, held together via rivet. Designed to fit in a sales associate's pocket for easy access to Google Home Max demos they could use with customers.

BOOST CARDS

A deck of flash cards that were used for quick learning moments between trainers and retail sales associates.

boost-cards